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Contemporary Marketing 17th Edition 9781305075368 Cengage

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Contemporary Business 17th Edition. External-identifier urnasin0324185103 urnoclcrecord1028565281 Extramarc OhioLINK Library Catalog Foldoutcount 0 Identifier contemporarymark00loui_1 Identifier-ark ark13960t76t1wd0c Isbn 0324185103 Lccn 2002113813 Ocr ABBYY FineReader 80 Ocr_converted abbyy-to-hocr 1111 Ocr_module_version 0014 Openlibrary_edition. The authors provide thorough coverage of essential marketing principles exploring all components of the marketing mix and providing practical guidance to help students prepare for successful marketing careers.

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